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The musician donates twenty-five thousand pounds Mercury Prize to grassroots music venues

Sam Fender holding the award in Newcastle
He was awarded the Mercury Prize recently in the North East

The artist has donated the complete sum of his £25k award prize money to the MVT, which operates to protect the United Kingdom's small live music spots.

He was given the prize on 16 October as his third album the album was named the best record of the last 12 months.

Fender has chosen to hand the money over to the Music Venues Trust, in recognition of the vital role grassroots venues played in his early career.

"I couldn't be pursuing what I am doing today if it weren't for all the gigs I performed around the area, and beyond, when I was just getting going," stated the artist. "These venues are iconic, but they are struggling."

Beginning in 2023, more than 150 of these spaces have shut down – roughly one-sixth of the entire UK sector.

In the last year, top acts including Pulp, Coldplay, the singer Katy Perry and Sheeran have all aided the MVT in its attempts to keep the scene afloat, by including a small levy to their ticket costs, which benefits smaller concert halls.

He also joined in, collecting over £100k on his live tour to support thirty-eight grassroots venues across the UK.

The donation supported locations that were confronting possible closure due to difficulties arising from flooding, fires and personal losses, as well as regulatory hurdles, court cases and neighbor objections.

Some locations were granted financial assistance in upgrading facilities and sound and lighting systems that helped musicians and audiences.

"The concept that revenue from performances in major spaces backs the local stages, where it kicks off for musicians like me, is just sensible," the star has commented.

Pulp members performing
Pulp are one example who contributed their Mercury Prize winnings to charity

He is not the first artist to contribute his award winnings to worthy causes.

In Pulp won the award in 1996 for their album Different Class, lead singer Jarvis Cocker declared that the band would contribute their cash to the non-profit the charity.

In 2002, musician the artist divided her award across several charities, such as the children's charity and a charity for Sickle Cell.

"Additionally, I contributed a thousand pounds to Highgate Newtown, to their classes, because I practiced gymnastics when I was growing up and they lacked new equipment," the artist explained to a publication.

Two years ago, they contributed their winnings to the youth organization that nurtured their group, in addition to other local music groups.

Additionally 1994 winners the group contributed their prize to a MS organization after a acquaintance was diagnosed the disease.

"The victory was sufficient," stated artist Heather Small. "The money was the cherry on top but we didn't require the bonus, because we had the honor. So our victory touched another person's life."

Last week, the MVT announced it had protected several grassroots venues in that region, by transferring them to community ownership.

The first in the city and The Croft in that location were purchased under the community ownership scheme, which is funded by Arts Council England and supporters who acquire "shares" in the properties.

About the author

Melissa Heath

A digital strategist with over a decade of experience in tech journalism and marketing analytics, passionate about emerging trends.

TrendPro360 UK

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